PayPal Bursary Funds Digital Artists to Create Runway Screen Content
For the first time, the PayPal Bursary initiative funded emerging Melbourne-based digital designers to create dynamic and engaging screen content as the backdrop…
11 April 2025 | Words by PayPal Melbourne Fashion Festival
Meet the emerging Victorian digital artists who created our 2025 Premium Runway screen content, thanks to the PayPal Bursary.
Providing a dynamic backdrop that enhanced the presentation of designer collections, unique screen content was developed for each Premium Runway by these talented digital artists (who are all RMIT alumni), with the PayPal Bursary funding production, mentorship from industry pros and a major event platform to showcase their work.
The PayPal Bursary not only amplifies emerging creative voices but also elevates the Festival experience by integrating cutting-edge visuals into the shows. This initiative highlights PayPal's commitment to fostering creativity, diversity and innovation in the fashion industry.
Get to know the five screen digital artists below.
MINNIE PARK
@minniepark.studio
Minnie is an interaction and visual experience specialist with a background in digital media design from RMIT University. She creates dynamic, live-reactive visuals that respond to sound, music, and movement. As a performer, she blends live interaction with digital visuals, using voice input, light, and colour to craft engaging, tech-driven environments tailored to brands.
Minnie designed the screen content for Opening Night Runway and Glam Up Runway.
OPENING NIGHT RUNWAY
From Minnie's Original Meta Rose Project, dynamic visuals of abstract roses and patterns were tailored to complement each Opening Night Runway’s designer's style and colour palette.
GLAM UP RUNWAY
Modern interpretations of the flow of fabric and movement with a focus on textures and light as the foundation complemented the collections without overpowering them.
Snippet of Opening Night Runway Screen Content
Snippet of Glam Up Runway Screen Content
Snippet of F*** The Invisible Runway Screen Content
Snippet of National Graduate Showcase x Emporium Melbourne Screen Content
SEAN BARNES
@sean.t.barnes
Soon-to-be graduate from Swinburne University with a Bachelor’s Degree in Film and Television and recent graduate of RMIT University in Photography and Digital Imaging, Sean is a media production professional with a passion for telling stories through evocative images, with a hands-on style of filmmaking. Sean is practiced in creating meaningful images and building worlds on-screen, and is engaged and collaborative in approach.
Sean designed the screen content for National Graduate Showcase x Emporium Melbourne and F*** The Invisible Runway.
NATIONAL GRADUATE SHOWCASE X EMPORIUM MELBOURNE
A selection of rare and intriguing flowers that complement each designer collection, glitching them into abstract forms to create a more artistic, deconstructed aesthetic.
F*** THE INVISIBLE RUNWAY
An editorial-inspired montage to open the show, featuring key, striking videos and content to evoke a sense of strength and power, culminating in a finale created with a camera clicking effect to capture the style and empowerment of the models.
DUSKY HODGES
@duskyblueproductions
As a recent graduate from RMIT with an Associate Degree in Screen and Media Production, Dusky makes short films, documentaries and experimental videos. Her skill set includes glitching, digital collage, cyanotype and other processes.
Dusky designed the screen content for National Designer Award x David Jones and New Again Runway.
NATIONAL DESIGNER AWARD X DAVID JONES
Selected rare and intriguing flowers that complement each Designer collection, glitching them into abstract forms to create a more artistic, deconstructed aesthetic in favor of cooler, unexpected, and elevated vibe.
NEW AGAIN RUNWAY
The "lo-fi party girl" vibe is sexy and flirty, but with a focus on her friends and the party, inspired by music from Addison Rae, Billie Eilish, Madison Beer, and Yullola's 2023 album, with screen content featuring glitchy visuals overlaid with pastel lo-fi patterns.
Snippet of National Designer Award x David Jones Screen Content
Snippet of New Again Runway Screen Content
Snippet of Grand Showcase: Steven Khalil Screen Content
Snippet of Resort Glam Runway Screen Content
RINI PRADHAN
@designbyalias
A passionate and driven designer currently pursuing a Bachelor of Communication Design, Rini has expertise in branding, UX, 3D, and motion graphics. With experience across music, fashion, and events, she delivers creative solutions that capture the brand’s essence and engages diverse audiences through all her content.
Rini designed the screen content for Grand Showcase: Steven Khalil and Resort Glam Runway.
RESORT GLAM RUNWAY
Each designer transported you to a unique natural destination inspired by the aesthetic of their collection.
GRAND SHOWCASE: STEVEN KHALIL
Dreamy Parisian scenes opened the runway, complementing the modern interpretation of the Melbourne Symphony Orchestra, while dramatic runway lighting and a live feed concluded the show, creating a fast-paced contrast to traditional couture presentations.
GULLIVER TAYLOR
@gulliv.er
Gulliver is an emerging digital practitioner whose passion for narrative, collaboration, and connectivity drives an exploration of innovative mediums. Specialising in 3D modelling, virtual environments, and multisensory installations, Gulliver crafts compelling, immersive experiences and seeks opportunities to expand his skill set and creative horizons.
Gulliver designed the screen content for Block Party Runway x Melbourne. Every Bit Different and Menswear Edit Runway.
MENSWEAR EDIT RUNWAY
This content drew inspiration from the raw, gritty feel of the Rage TV show intro, blending a Britpop 90s aesthetic performed by Radio Free Alice with grainy, archival footage in black and white, and dynamic video mix-inspired transitions to create an energetic, nostalgic vibe.
BLOCK PARTY RUNWAY X MELBOURNE. EVERY BIT DIFFERENT
The dystopian landscapes of Blade Runner meets an electrifying energy of a futuristic rave with the bold, unapologetic spirit of punk rock. A fashion runway experience that embodies the dark, gritty, and unapologetic essence of a cyberpunk metropolis. The finale content was synced to the beat of KSMBA, generating unique, one-off video content, based on the rhythm and sound.
Snippet of Block Party Runway x Melbourne. Every Bit Different Screen Content
Snippet of Menswear Edit Runway Screen Content
National Graduate Showcase Finalists Star in Fashion Journal
Shining a light on the top fashion graduates in the country, Fashion Journal featured 11 designers part of our National Graduate Showcase x Emporium Melbourne in their…
26 March 2025 | Words by PayPal Melbourne Fashion Festival
Shining a light on the top fashion graduates in the country, Fashion Journal featured 11 designers part of our National Graduate Showcase x Emporium Melbourne in their latest print issue.
After a four-year hiatus, Fashion Journal in print is back! Fashion Journal was the supporting partner of our National Graduate Showcase x Emporium Melbourne and we were thrilled to be involved in their second issue since re-launch with their piece, ‘Honour Roll’. Photographer Jordan Drysdale took the creative wheel and captured the finalists in South Melbourne’s Temperance Hall, home to a contemporary dance company.
Congratulations to our finalists featured: Alannah Walton, Anjali Tulpule, Cuong Nguyen, Ethan Bergersen, Frank Taplin, Indigo Stuart, Joanna Youn, Madeleine Triggs, Marko Plavsic, Suzaan Stander, Wilson Jedd Adams.
And this isn’t new to us. Previously, Fashion Journal has shot our graduate designers pre-Festival which included a front cover moment, like in Issue 194 here. We’re proud to have Fashion Journal as a long-standing media partner of the Festival.
Fashion Journal Issue 196 is free and available in select cafes and stores around metro Melbourne and Sydney. While stocks last. To read the digital edition, head here.
Credit to photographer Jordan Drysdale, photographer's assistants Matthew Stott and Joelle Parisotto, stylist Jade Leung, stylist's assistant Maleka Mitchell, makeup Lara Daly, hair Jami Furlan and Byron Darcy, models Emmanuel and Bridget at People Agency.
Best Beauty and Hair Looks of 2025
Styling beauty and hair is a pivotal element in shaping the overall vibe of the final look you see on the runway. Whether it's sleek and polished or bold and experimental…
18 March 2025 | Words by PayPal Melbourne Fashion Festival
All Festival hair & makeup was led by our official beauty & hair partners Lancôme & L'Oréal Professionnel.
Styling beauty and hair is a pivotal element in shaping the overall vibe of the final look you see on the runway. Whether it's sleek and polished or bold and experimental, these elements go beyond just complementing the garments, they help communicate the narrative of the designer’s collection and reinforce the identity of the brand.
We picked our top three beauty and hair looks from 2025 Festival runways, so you can recreate at home or get a closer look if you missed these details at the runways.
LANCÔME LOOK 1: NATIONAL GRADUATE SHOWCASE X EMPORIUM MELBOURNE
Whimsical and theatrical, the National Graduate Showcase presented a futuristic white powdered eye contrasted with a flicked, winged eyeliner to express the students’ innovative designs, paving the way for the future of Australian fashion.
PRODUCTS USED:
Lancôme Lash Idôle Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
L'Absolu Rouge Lip Stick #888 Kind Of Sexy
LANCÔME LOOK 2: BACK IN BLAK RUNWAY
On the Back in Blak Runway curated by Mob in Fashion, the makeup accentuated the models’ features with strong pops of colour on the eyes and stark lip liners, playing into the bold artistry of First Nations designs.
PRODUCTS USED:
Lancôme Lash Idole Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Renergie Triple Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Teint Idôle Ultra Wear C.E Skin Transforming Bronzer
LANCÔME LOOK 3: BLOCK PARTY RUNWAY X MELBOURNE. EVERY BIT DIFFERENT
An ‘almost’ smokey eye but with a twist. The black shadow looks incomplete, and that’s what made it so edgy for this runway.
PRODUCTS USED:
Lancôme Lash Idôle Flutter Mascara
Lancôme Genifique Ultimate Serum
Lancôme Renergie Triple Serum
Lancôme Teint Idole Ultra Wear All Day Wear Foundation
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Hypnose Palette
L’ORÉAL PROFESSIONNEL LOOK 1: NEW AGAIN RUNWAY
Hello extensions! Models rocked extra long hair elasticated throughout, playing into the runway’s purpose of reworking or repurposing an existing item and making it new.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
L’ORÉAL PROFESSIONNEL LOOK 2: GRAND SHOWCASE: STEVEN KHALIL
Hair was pulled back into a chic bun or ponytail to make the glamorous ballgowns and embellished necklines shine on their own.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
L’ORÉAL PROFESSIONNEL LOOK 3: NATIONAL DESIGNER AWARD X DAVID JONES
Loose hair strands pulled to the front of the model’s faces gave a messy, I-just-got-of-bed-but-still-look-cool type look.
PRODUCTS USED:
L’Oréal Professionnel Metal Detox Shampoo
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
L’Oréal Professionnel Metal Detox Pre-Shampoo
Best Street Style of 2025
Thousands of people made their way through our Fashion Forecourt supported by City of Melbourne with unmatched creativity. No one hid from their version of self-expression. We saw lots of lace, ties, denim, DIY pieces…
Words by PayPal Melbourne Fashion Festival
The sun was pumping during our Premium Runway week, but that didn’t stop our Festival community from bringing their style A-game every single day.
Thousands of people with unmatched creativity made their way through our Fashion Forecourt supported by City of Melbourne, located directly outside the Royal Exhibition Building at the official Home of the Festival. No one hid from their version of self-expression. We saw lots of lace, ties, denim, DIY pieces, clashing patterns, and the full embrace of colour and maximalism.
Compiled for your viewing pleasure below is some of the best street style at PayPal Melbourne Fashion Festival. See if you can spot yourself or someone you know.
Huge thank you to our street style photographers for the week: Ben Dowd, Dan Castano, Liana Hardy, Liz Sunshine and Suleiman Thomas.
Amy Lawrance Crowned Winner of National Designer Award x David Jones
Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway…
5 March 2025 | Words by PayPal Melbourne Fashion Festival
On Tuesday 4 March, Amy Lawrance was announced winner of the 29th National Designer Award x David Jones, supported by Australia Post, live on our Premium Runway.
For the first time in the Festival’s history, the award was presented during the Premium Runway Series at the Royal Exhibition Building, with 1,500 ticket holders witnessing the future of fashion being crowned.
All the finalists included Alix Higgins, All is a Gentle Spring, Amy Lawrance, Boteh, Christopher Hrysanidis, Hyph-n, Jude, Liandra, Lovaan Studios, Madre Natura.
The National Designer Award x David Jones acts as a platform for emerging fashion talent in their first eight years of business to take their brand to the next level through opportunities for critical exposure, networking and growth.
Saskia Baur-Schmid of Hyph-n was awarded the Honourable Mention for Sustainability and Anna Pipkorn of Lovaan took out the People’s Choice Award, voted on by the general public.
See winner of the 2025 National Designer Award Amy Lawrance’s work on her website and Instagram.
AMY LAWRANCE
SASKIA BAUR-SCHMID OF HYPH-N
ANNA PIPKORN OF LOVAAN
Want to Get Snapped by Street Style Photographers? Make Sure You Do These Three Things
Have you ever scrolled through fashion festival street-style photos and wondered how the same people keep…
28 February 2025 | Words by Charlotte Wilkes
Three of Australia’s leading creatives give their inside tips on how to stand out at PayPal Melbourne Fashion Festival.
Have you ever scrolled through fashion festival street-style photos and wondered how the same people keep getting photographed? Or spotted a standout outfit and thought, Could I pull that off?
The good news: You don’t need to be an influencer or a fashion insider to catch a photographer’s eye at PayPal Melbourne Fashion Festival. But, according to some of Australia’s top street-style photographers and interviewers, it does take a mix of bold choices, smart styling, and the right attitude.
Afterpay Australian Fashion Week 2022. Taken by Karen Woo
2023 London Fashion Week. Taken by Liana Hardy
ONE: Be Bold and Creative
”People are more creative than ever.” – Karen Woo, Photographer
Karen Woo, who has been a street style photographer since 2014, says creativity is at an all-time high.
“Fashion Festival street style is about standing out and being noticed by photographers, but everyday street style is authentic and spontaneous. That’s what makes it so exciting.”
Liana Hardy, another top street-style photographer, agrees that bold, unconventional looks make an impact, especially ones influenced by global fashion trends.
According to Hardy, Japanese and K-drama-inspired fashion has taken over the city.
"[Australians] love traveling there, so a lot of Japanese designers have really embraced it and appreciated the fact that we wear their labels," she says.
Of course, Melbourne’s famously unpredictable weather also plays a huge role in shaping its fashion culture. Locals have mastered the art of layering, making multi-seasonal pieces a staple.
“People here dress for all seasons. Melbourne fashion blends practicality with creativity,” Hardy says.
For fashion interviewer Olga Pokrovskaya, it’s all about balance.
“It’s about being relaxed but adding a personal touch that makes the outfit unique and different.”
TWO: Do Your Research
As PayPal Melbourne Fashion Festival approaches, certain key trends are set to dominate the street-style scene. These are just a few of the standout styles to watch.
Caption: 2023 Paris Fashion Week. Taken by Liana Hardy.
Oversized tailoring is making a statement, with masculine suiting emerging as a festival favorite, especially when paired with bold accessories for a modern edge.
“The bolder, the better. It’s a moment to celebrate unconventional shapes,” says Hardy.
Designers like Junya Watanabe and Comme des Garçons are major influences on this trend, pushing the boundaries of structured fashion.
2023 London Fashion Week. Taken by Liana Hardy
Street style in Melbourne. Taken by Olga Pokrovskaya
Transparent Looks
Sheer, daring outfits are having a moment, exuding confidence and artistic expression.
“You can be really bold. And I love that they can pull it off, it’s inspiring,” says Woo.
Monochrome Looks
Sleek, single-tone outfits are taking center stage.
“It could be all black, but different textures make it look so cool. Like, let’s say cotton, then leather, then some fur,” says Pokrovskaya.
Fur Accents
Faux fur is a bold statement, appearing in unexpected details like pants, skirts, and accessories.
“I love fur, not real fur, obviously. But when it’s used in unpredictable ways, like pants made of fur or skirts with fur trim, it’s really cool,” Pokrovskaya adds.
Street style in Melbourne. Taken by Olga Pokrovskaya
2023 Paris Fashion Week. Taken by Liana Hardy
Melbourne Fashion Week 2024. Taken by Karen Woo
Afterpay Australian Fashion Week 2022. Taken by Karen Woo
THREE: The Attitude That Gets You Noticed
Beyond the clothes, it’s the attitude that truly stands out in photos. Some of the most memorable street-style icons embrace fashion fearlessly, like Charlene Davies.
“I love her attitude. She's so energetic and so thoughtful in her outfits. You’re like, wow, that’s something I wouldn’t wear. It’s really crazy, but it’s her. Her thought process comes through in her outfits, she doesn’t care what people think. She makes a statement and tells a story,” Woo says.
At Australian Fashion Week in Sydney, Davies took street style to another level with one unforgettable look.
“She wore a table with croissants! So bizarre, but I loved it,” Woo recalls.
But most of all, “just have fun with it. Fashion Week is your playground”, says Hardy.
Sewing Revival: Learn the Art of Mending with Sue Maree
When I was ten years old, my grandma would sew missing buttons back onto my shirts and work on my oversized high school uniform to fit me properly…
28 February 2025 | Words by Mary-Ann McCall
When I was ten years old, my grandma would sew missing buttons back onto my shirts and work on my oversized high school uniform to fit me properly. It was a form of love.
Unfortunately, I was disinterested in her labours. But now that I’m older, I’ve realised how important those basic sewing skills are, and that I still don’t know any of them. Luckily, there’s a fashion revival in our midst, and it starts with a needle and thread.
At this year’s Paypal Melbourne Fashion Festival, Sue Maree, a sustainability and style expert, hosted a workshop: Sewing Revival: Learn the Art of Mending. Her workshop welcomes anyone who feels the basic skills of sewing are lost and wants to reconnect with their clothes and maybe even their family practices. Reviving the art of sewing shows the importance of self-sufficiency, sustainability, and learning to hold on to our fashions forever.
I have a wardrobe of clothes that don’t fit me. I can’t part from them, and I could easily mend them back into my rotation. There were multiple times when my heart was in the right place; I even bought a sewing machine and watched several YouTube videos to teach me the way forward. But something was amiss—I wasn’t connecting to it. My sewing machine still sits unused at my dining table, with nothing to show.
Yet there are sweet, sentimental memories that come with mending clothes.
Sue hears stories like mine of mothers and grandmothers who act as the family’s designated seamstress. Sewing, in a way, can also help connect to family, and her workshops’ attendees tell many stories about generations past as they learn to sew. Sue says. “I like to inspire people, and [give them] another opportunity …to talk about sewin”
To that end, she plans to show her students garments that have been made (using her grandmother’s vintage patterns from the 1940s-1950s!) from the op shop tablecloths she has collected over the years. Hand cotton embroidery pieces from the early 1900s will also be exhibited, showcasing that you can use old textiles to create garments.
“I think my main motivation is to understand how much waste is in the world with fashion,” Sue says. “Environmentally, there’s just huge value in it. ”A quick fix can save a piece of clothing from landfill, extending the life of favourite pieces. Too often, clothing is being thrown out when a simple button repair, for example, could prevent that. Making it her mission to change consumer behaviour, Sue values clothing as “less about buying and more about what you can do with what you have.”
While exploring the circular fashion industry, this workshop offers a hands-on experience in essential sewing techniques, including hemming garments, crafting a pincushion from reclaimed fabrics and having guidance on sewing buttons onto a calico drawstring bag.
Bringing these skills into my own clothing, I’m keeping track of what I can mend myself. A loose hem or a small tear no longer signals the end of a garment’s life but an opportunity to make it last. Oversized dresses can be cinched for a better fit, and shirt buttons can be mended—just as my grandmother did when I was a child. A sewing revival is a step closer to a more sustainable world that I’m eager for my wardrobe to benefitfrom. It’s not just an extension of life for the garments, it’s fashion that is meant to last forever.
Style and Substance: Custom-Made is the Key to Sustainable Style
A new fashion moment is upon us; and the arrival of the 2025 PayPal Melbourne Fashion Festival is here to remind us that custom made tailoring, garments…
28 February 2025 | Words by Farah Amirah
A new fashion moment is upon us; and the arrival of the 2025 PayPal Melbourne Fashion Festival is here to remind us that custom made tailoring, garments made with long life spans, and personal statement dressing is the flavour - where longevity is key.
Melbourne designers Perple and Chilali are recycling fashion and resurrecting deadstock fabrics all in the name of making new garments with a purpose.
This is a sartorial revolution happening in real time - a return to the intimate art of custom-made, where garments are not just clothes, but personal statements crafted with care and conscience.
The relentless churn of fast fashion, with its cheap production and fleeting trends, has left a devastating mark on our planet. The global fashion industry is one of the largest polluters, responsible for around 20% of global wastewater and for contributing over 92 million tonnes of water annually.
Emerging designers looking to make an environment difference is on show during PayPal Melbourne Fashion Festival’s New Again Runway. Melbourne's vibrant fashion scene has always been about individuality, but the demand for slow fashion, original design and sustainable options means labels like Perple and Chilali are luring new audiences their way.
According to Perple designer Huiliana Chandra-Curry, it’s all about repurposing deadstock fabric that would end up in landfill. She is doing what she can to make an environmental difference by breathing new life into existing materials, transforming deadstock fabrics into exquisite wearable art.
"Having worked in the traditional fashion industry, I felt a need to change, particularly after the birth of my child, says Huiliana Chandra-Curry.
"I want to create beautiful, wearable art that can be cherished for life, not just a fleeting trend,” she says. Perple's designs embody the essence of empowered femininity, seamlessly blending delicate androgyny with flowing silhouettes that accentuate the body's curves; crafted from richly textured fabrics, each garment strikes a harmonious balance between elegance and boldness, artfully revealing a hint of skin while maintaining softness and sophistication.
This passion is reflected in the brand's innovative approach, which prioritises deadstock fabrics and an "everything on earth" philosophy. "Why not use what is already here?" she says.
“Each piece is carefully crafted only upon receipt of an order, eliminating the need for inventory and the wasteful practice of impulse buys that end up on the sale rack."
Chandra-Curry says managing customer expectations is a meticulous process, involving in-person fittings at her atelier, multiple Zoom sessions for overseas or interstate customers, and a transparent approach outlined on the brand's website. Her new collection ‘Rain’ can take months to perfect; her slow approach as meticulous as it is designed to last.
Perple
Perple
Chilali By Chi Weller on the other hand, is pushing the boundaries of innovation with his revolutionary approach to upcycling. Chilali’s aesthetic merges reconstructed tailoring with a gritty edge, fusing grunge and punk influences into futuristic garments that challenge traditional silhouettes while exuding an unapologetic boldness.
The brand's recent collaboration with Bryce Dean, is a testament to its commitment to creativity. Together, they push the boundaries of what's possible in biodegradable 3D printing using materials like corn starch, creating accessories, buttons, and embellishments that add an extra layer of meaning to every garment.
"For me, it's not just about creating clothes," says Chi Weller.
"It's about creating a platform for people to express themselves authentically. Sustainable fashion is not just about the environment; it's about empowering people to be their true selves."
Chilali
Chilali
Embracing the custom-made ethos, particularly when utilising sustainably sourced materials, unleashes a plethora of benefits. Imagine clothes that fit you perfectly – a true reflection of your unique silhouette and personal style. These pieces you'll love and wear for years. These aren't just clothes; they become treasured parts of who you are.
The obvious solution for sustainable shopping is to opt for second-hand items, giving pre-loved pieces a new life. However, if new items are a necessity, the next best choice is by choosing custom-made-to-measure or one-off designs. In doing so, you actively contribute to a more conscientious and sustainable fashion paradigm, where things are made thoughtfully, and waste is minimised. It's about investing in pieces that last, both in style and in substance.
It’s time we ditch the fast fashion for a fashionable future.
Don't miss the chance to witness the future of fashion as Perple, Chilali, and other visionary designers like Amy Cottrell, Mutual Muse, Sabatucci, Saigey, Swop, Szn and Toile Studios, redefine style and sustainability at the New Again Runway!
Buy tickets now here.
Get Festival Ready with Lancôme and L’Oréal Professionnel
Need some beauty inspo leading into the Festival? Outfits are one thing, but trying to style your hair and makeup to tie it altogether is another. So let us take the pressure off…
20 February 2025 | Words by PayPal Melbourne Fashion Festival
Need some beauty inspo leading into the Festival? Outfits are one thing, but trying to style your hair and makeup to tie it altogether is another. So let us take the pressure off.
Announcing our official hair and beauty partners L’Oréal Professionnel and Lancôme who are back onboard for 2025. They've kindly shared their must-haves products (which will also be used to create our runway looks).
L’ORÉAL PROFESSIONNEL HAIR DIRECTORS’ PICKS
L’Oréal Professionnel Metal Detox Mask
L’Oréal Professionnel Metal Detox Leave in Cream
L’Oréal Professionnel Metal Detox Oil
LANCÔME BEAUTY DIRECTOR LARA SROKOWSKI'S PICKS
Teint Idôle Ultra Wear C.E Skin Transforming Highlighter
Lancôme Lash Idole Flutter Mascara
Lip Idôle Squalane-12 Butterglow™ #10 Keep It Glowy
