29 April 2024 | Words by PayPal Melbourne Fashion Festival

Returning for their second year at the Royal Exhibition Building, Family Day presented by Kmart can be described in one word: joyous.

With interactive activations, activities and a runway, Kmart created a memorable day for all. On Saturday 9 March, guests were invited to have their picture taken on the media wall and walk the funway ahead of the main show, which included flash dances in the middle of the runway and not to mention, everyone went home with a goody bag. The Family Runway presented by Kmart had everyone up on their feet as a brass marching band emerged from the audience and dancers of all ages caused a wave of smiles and excitement - to put it simply, it was a party.

The runway showed some of the latest styles and trends fit for the whole family. Whether you are looking for the latest viral product on TikTok, a new activewear look for brunch, working in the office or looking for your next go-to outfit, Kmart has got you covered. The runway included a line up of Buy Now, Wear Now items alongside a sneak peek of never-seen-before pieces developed locally by Kmart’s in-house design, product and buying teams.

WOMENSWEAR

Kmart featured some of the latest trends combined with classic, timeless pieces. From feminine, soft suiting, denim staples and a-line cut dresses to sheer edgy tops, cropped leather bomber jackets and colourful activewear, Kmart is your style catalyst.

LOW AND MID-RISE
Kmart’s womenswear showed that low-rise waist-bands are here to stay, as models were seen sporting pleated skirts and fitted trousers - perfect for dressing up or down.

EVERYDAY DENIM
Everyone loves good-quality denim pieces and Kmart is no exception to the rule, providing options of denim dresses, matching skirt and jacket sets as well as the perfect denim coat…and lets not forget, the trench which went viral on TikTok immediately after the show.

MENSWEAR

Menswear strutted elevated styles that are transeasonal blending comfort with everyday layering essentials that can be dressed up or down for any occassion. As the models walked with confidence and beaming smiles, they proved that Kmart’s runway is about friendship and uplifting one another.

THE EVERYDAY JACKET
Kmart showed an array of jacket and coat options for menswear for cooler days. From fleece to linen, there are many offerings for all kinds of occasions and personal style.

SPORTSWEAR FOR EVERYDAY
We saw a wide range of courtside inspired gear that can be worn on a casual day or for hitting the gym. As the dancers made their way down the runway, Kmart proves that you can look cool and be comfortable while exercising.

KIDSWEAR

The runway would not be complete without the cutest kidswear collection yet! These rising stars commanded the runway as they rocked all the colours of the rainbow with a stellar attitude. The girls delivered preppy 90s style while the boys rocked relaxed, sporty silhouettes.