We bring greater visibility to the cutting-edge, artistic, enduring and gritty fabric of Melbourne’s fashion industry by creating a world-class destination for Australians to celebrate everything that makes our local fashion community so unique.

SAVE THE DATE - AUSTRALIA’S LARGEST MAJOR FASHION EVENT

EXPLORE THE 2024 FESTIVAL

TALENT DEVELOPMENT PROGRAMME

Our Talent Development Programme includes the National Designer Award x David Jones, National Graduate Showcase x Emporium Melbourne, Fashion Film Awards and Fashion Writing Mentorship. All part of our comprehensive programme for emerging designers and fashion creatives in the early stages of their career to develop skills, gain consumer exposure, and industry networking opportunities.

13 WEEKS TO GO ⏰ Made for everyone, @jamthelabel has taken our Festival runway by storm year-after-year. Inspired by their work as disability support workers and occupational therapists, JAM was created to offer comfortable, stylish clothing th
FASHION ON FILM 🎞 Some sneaky BTS shots of our incredible team doing their thing at our 2025 Creative Campaign shoot. #PayPalMFF
14 WEEKS TO GO ⏰ @garybigeni, a standout at our 2024 Block Party x Visit Melbourne runway, blending art and fashion. The label’s made-to-order pieces are produced in limited runs using sustainable manufacturing practices. Designed to last a lif